Make in India | Square Radius
Make in India

The MAKE IN INDIA installation at Hannover Messe, Germany was a result of a successful collaboration with artist Prasad Raghavan. Hoping to give 'Make in India' initiative a strong push, Prime Miniter Narendra Modi inaugurated the Hannover Fair 2015, with India as the partner country, together with host and German Chancellor Angela Merkel. The wooden beast composed of shelves and in it carried an array of Indian products representing India's various states, proclaiming that the country is making a concerted effort to cultivate these partnerships. The illustrious illustration was a feature on the cover of DOMUS.

Challenges

Prasad Raghavan laid out a new challenge to wireframe the astounding composition. In Indian folklore, the lion denotes the attainment of enlightenment, besides representing power, courage, pride, and confidence. The major dare was to craft the illustration in balance maintaining the attainments.

solutions

We conceptualized and created the wireframe for the model in a way that it truly showcases the lion as the symbol for a new India. Its huge roar paid testament to that during the Indian Cultural Performance at the Inaugural Session of Hannover Messe in Germany.

Services

Conceptualisation
Wireframing
Simulation
3-D modelling
Rendering
Development
Concept design

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