Thukral and Tagra
Thukral and Tagra
Thukral and Tagra
Thukral and Tagra
 

Overview

Jiten Thukral and Sumir Tagra explore ideas from a cultural, strategic, and psychological perspective and work collaboratively to produce exuberant and darkly humorous works. In works like Wonder Woman II (2011) T&T mix iconic Indian motifs with iconic images from the Western pop culture to explore the juxtapositions of traditional and new, enduring and ephemeral in Indian culture and identity in the 21st century.

Challenges

Thukral & Tagra’s quirky, kitsch, pop art-like works focus on the influence of popular western ideologies on India’s deep-rooted cultural heritage, fine art, artistic inspiration and media hype. The duo’s compositions demanded an array website architecture that would allow the user to easily navigate through various ingenious sections showcasing the various segments at one fell swoop.

Solutions

Weaved a wireframe for user interface design with CMS integration to get an interactive responsive platform that brings together their varied work in art and design. The work is conceived conceptually, designed and composed the digital strategy for their work to express and highlight the distinctive values.

Services

Technical and Information Architecture (IA)
User Interface Design (UID)
Web Development
Wireframing & user experience
Concept design
CMS INTEGRATION
Digital strategy