A tale of great design, Benaras, is a premium retail brand selling distinctive designs in lifestyle clothing and accessories. Benares works with established and emerging designers who are inspired by India. The culture of continuous innovation, artisan-designers collaborations, personalized service and attention to detail enables Benares to offer superior quality and limited edition designs.
Benares sought a user-friendly and intuitive platform that celebrates the different layers of India’s centuries-old design history within a modern context. The website needed to be uniquely conveying the design and aesthetic of a traditional and a modern-day bazaar.
We contrived a website which conceptualized the user experience in a way that a user experiences the karma of great design. The responsive design with technical and information architecture was crafted in a way that it combined the past and present.
User Experience (UX) Technical and Information Architecture (IA) User Interface Design (UID) Responsive Design Digital Strategy Development Digital marketing strategy