BI GROUP | Square Radius

Founded in 1958 by Ripu Daman Bhagat, the BI Group of Companies is a value-driven organization with a presence in diversified verticals such as Hospitality, Education, Media, Publishing and Distribution, and Real Estate. The Group, since its inception, has conceived and grown several businesses like distilleries, industrial machines, hotels, education, and publication.


To create an all-encompassing website that brings all their verticals under one roof. An elegant interface that tells the story of more than 80 years of the journey while not overwhelming a user with information.


While creating the information architecture, we limited main sections but gave the user a glimpse of all verticals on the homepage itself. The content was balanced by visually disparate pages at the same time giving a seamless flow to the website.