Sony | Square Radius

An initiative by SONY - the 'Germ-O-Meter' is used to calculate the number of germs that are breeding on one's phone. All one has to do is answer a few simple questions to get your phone's health report and share your result to spread the awareness for others!


Create a user-friendly and intuitive platform to use the 'Germ-O-Meter'. The website needed to be simple and intuitive given the broad audience type so usability for the user interface was key.


We utilized social APIs and additional sharing functionalities for Twitter and Facebook on a simple, responsive platform. Within hours, the site reached a wide audience and connected with hundreds of smartphone users & fans across the world.


User Experience (UX)
Information Architecture (IA)
User Interface Design (UID)
Responsive Design
Social Media Consulting
Digital Strategy