Bonjour India | Square Radius

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Bonjour India

A 4-month Indo-French festival with almost 300 events taking place in over 33 cities across India - Bonjour India; curated by Institut fran├žais India and the Embassy of France. The focus was on highlighting partnerships and collaborations between India and France, both current and historic.

Challenges

Create a sound digital and social media strategy that encapsulates the overall vision of the festival - Indo-French legacy. Push brand awareness of Institut fran├žais India on social media and Google as the main curator of the festival along with promoting and marketing key events.

solutions

Establishing the overall tone and theme of communication. Focused and detailed content strategy for key events along with an overarching bi-weekly calendar. Multiple brand awareness campaigns on social media and Google. Contests, promotions, conversations, live coverage and community & influencer outreach on social media to generate engagement and interaction.

Services

Social Media Strategy
360 Digital Strategy
Bi-weekly Social Calendar
Creative & Content curation
Live coverage of key events
Lead Generation Programe

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