Safomasi create illustrative novelty hand printed home textiles and accessories inspired by their travels to different parts of the world.
Square had a well defined and measurable problem to solve thanks to user data; decrease cart drop off to increase sales + international mechanics. Safomasi brand is established, authentic and successful. Any concepts and style guides needed to enhance and respectfully evolve it, while supporting insights that demanded an improved mobile presence.
Square developed responsive templates that improved the path to purchase and prioritised the mobile experience. It’s a framework that supports these goals without sacrificing the needs of the content. The new digital style guide maintained the brand’s core creative style while extending it’s support of the online experience.
User Experience (UX)
Customer Experience (CX)
Purchase Flow Development
Digital Style Guide
CMS ( Content Management System )
Best Bedding', ELLE Deco International Design Awards (India), 2013