Anomaly | Square Radius

Based in New Delhi, India, Anomaly is a contemporary online women's clothing brand that sells high-quality everyday essentials for the value conscious. Each garment is carefully designed with a keen attention to detail, fit and construction.


Creating a site architecture that would allow the customer to navigate easily through products relevant to their needs. The multitude of information needed to feel tailored, not overwhelming - easy to access and easy to use.


Square conducted user interactions, a content overview, and research to determine the project's direction. We developed an interface that supported Anomaly’s core objectives, online and offline while aiming to improve their presence and build stronger online communities.


User Experience (UX)
Customer Experience (CX)
Information Architecture (IA)
User Interface Design
Responsive Design
CMS Integration
Acceptance Testing
Emailer / Communication