A 4-month Indo-French festival with almost 300 events taking place in over 33 cities across India - Bonjour India; curated by Institut français India and the Embassy of France. The focus was on highlighting partnerships and collaborations between India and France, both current and historic.
Create a sound digital and social media strategy that encapsulates the overall vision of the festival - Indo-French legacy. Push brand awareness of Institut français India on social media and Google as the main curator of the festival along with promoting and marketing key events.
Establishing the overall tone and theme of communication. Focused and detailed content strategy for key events along with an overarching bi-weekly calendar. Multiple brand awareness campaigns on social media and Google. Contests, promotions, conversations, live coverage and community & influencer outreach on social media to generate engagement and interaction.
Social Media Strategy 360 Digital Strategy Bi-weekly Social Calendar Creative & Content curation Live coverage of key events Lead Generation Programe