A brand of contemporary Indian handwoven textiles crafted using traditional techniques - Raw Mango. Their products reflect the skills of more than 450 craftspeople employed by Raw Mango.
Their brief was to create an interface that allows users to navigate through collections with ease. The multitude of information needed to feel tailored, not overwhelming - easy to access and easy to use.
Square developed responsive pages prioritized to the mobile, a framework that supported these goals without sacrificing the need of content. The digital style guide highlighted the brand’s core creative style.
User Experience (UX) Customer Experience (CX) Information Architecture (IA) User Interface Design Responsive Design Development CMS Integration Acceptance Testing